Our
dream as Track & Field athletes is for everyone to win. We wondered how to help a sport that is
loved by many during the Olympic season, but neglected year-round. Track Bunnies plans to sponsor athletes
each year. We will help bring
recognition to the sport. We will
bring health awareness in the community as well as help the Olympic hopefuls.
Track
Bunnies was formulated to assist up and coming athletes with reaching their
goals of becoming Olympians and helping the community become more health conscious. This company focuses on community
awareness with health, fitness, nutrition, and diets. We want to help the younger generation live healthier
vibrant lives.
Our motto
is
“Think
healthy, think sexy for life.”
Track Bunnies will educate,
our community on topics related to health and body as well as bring recognition
to the beauty of athletics
Company
Operation
1. Assist striving athletes
2. Sponsor track clubs
3. Coordinate athletes mentoring programs
4. Collect apparel donations for the
underprivileged athletes
Marketing
Strategy
1. Track Bunnies magazines
2. Track Bunnies clothes
3. Track Bunnies calendars
We
will design a magazine that is informative and educational as a vehicle to
provide this information to the community. A portion of the magazine will focus on the beauty of
athletics. The magazine will
comprise of the following topics:
healthy eating habits, exercising, and vitamins. The magazine will also give female
athletes more opportunity to meet sponsors. The goal of the magazine is to promote men, women, and
children to practice healthier living habits.
Key Employees
Antoinette
Wilks is the founder of Track Bunnies. Antoinette is a former professional
track & field athlete. She has
a BS degree in Liberal Arts and a minor in Early Childhood Education from the University of South Carolina.
Debbie
Ferguson writes articles for Track Bunnies and helps promote the company. Debbie Ferguson is a 1996, 2000, 2004,
2008 Track and Field Olympian. Debbie has a BS of Science degree in Biology from
the University of Georgia. Debbie still competes and knows the struggle that plagues
our sport.
Aleen
Bailey promotes Track Bunnies. Aileen
Bailey is a Track and Field Olympic Champion, World Champion, and motivational
speaker. Aleen has a BA degree in Sociology from the
University of South Carolina.
Aleen is still
competing in Track & Field.
Sinclair
Griffin is another key employee.
Sinclair is a former collegiate athlete. She has a BS degree in Business Administration. Sinclair serves as a board member and
volunteer coach for DC Express Track Inc.
Sinclair brings business intelligence from the corporate arena.